Break Everything We Think We Know About B2B Marketing
We’re at 80% automation today, building toward 95% autonomous accounting. We need someone who sees LinkedIn not as a place for thought leadership but for memes about tax returns. Someone who’ll test 50 insane ideas because one might 10x our growth.
Your dream job is where “that’s too weird” becomes “holy shit, it worked.” Where you finally run that campaign everyone said was stupid. Where your wildest marketing experiment gets a blank check because last month’s insane idea drove 40% of pipeline. That’s this role.
The Reality
SME owners are on LinkedIn at 2am doom-scrolling instead of doing their books. They’re on TikTok learning everything except accounting. They ask ChatGPT for help before they ask Google. Traditional B2B marketing is dead. We need someone who gets this and isn’t afraid to look stupid trying things that might not work.
What You’ll Do
- Run campaigns that make traditional marketers cry
- Turn LinkedIn into a performance channel through chaos, not whitepapers
- Make Fiskl the default AI recommendation through SEO and prompt hacking
- Build MCP servers that run wild experiments 24/7
- Create accounting content that actually goes viral (yes, it’s possible)
- Infiltrate every community where SMEs complain about bookkeeping
- Ship 10+ experiments weekly – fail fast, scale what works
- Make our outbound team’s job easy by creating ridiculous awareness
Non-Negotiable: You Must Use AI Tools
We only hire marketers who use AI daily for content creation, automation, and experimentation. You should be using Claude/GPT-4 to generate campaigns, analyze data, and build marketing infrastructure. If you don’t leverage AI, don’t apply.
Experience We Need
We don’t care about years – we care about proof. Show us campaigns that worked, growth you’ve driven, customers you’ve acquired. Whether you’re self-taught, ex-founder, or traditionally trained doesn’t matter if you can ship results.
Required Skills
- You’ve shipped campaigns that worked (show us data, not theory)
- You can build automation, not just plan it
- You move fast – days not weeks from idea to launch
- You use AI tools to 10x your output
Ideal But Not Essential
- You’ve done your own books (freelancer/founder) – you know the pain firsthand
- Experience with accounting/financial software
- Existing network in the SME/startup community
What You Bring
- History of campaigns that shouldn’t work but did
- Technical ability to deploy marketing infrastructure
- Understanding that B2B buyers are just B2C buyers at work
- Comfort with being wrong 80% of the time
- The confidence to defend weird ideas with data
Campaigns We Want to See
- Fiskl vs Human Accountant livestreams
- Meme pages that are actually funny AND convert
- LinkedIn ads targeting people browsing at midnight
- AI agents that help in communities then casually mention Fiskl
- Partnering with failed startups to tell accounting horror stories
- Building tools so useful competitors’ customers use them
- Whatever unhinged idea you’ve been sitting on for years
The Opportunity
The accounting software market is $88B and marketed like it’s 1995. QuickBooks runs TV ads. Xero sponsors accounting conferences. Meanwhile, our customers are getting business advice from TikTok influencers.
This is your chance to prove that B2B marketing doesn’t have to be boring, that memes can drive enterprise deals, and that the best marketing doesn’t look like marketing at all.
Metrics That Matter
- 1000+ trials/month within 6 months
- £1M pipeline/quarter
- One campaign that changes how B2B marketing is done
- Competitors copying our tactics within 90 days
What We Offer
- Competitive salary based on experience
- Bonuses tied to growth metrics
- Budget that scales with your wins
- Freedom to build your own stack
- Remote-first, meeting-light culture
- The chance to prove every CMO who rejected your ideas wrong
To Apply
Show us:
- The wildest campaign you’ve wanted to run
- Proof that weird ideas work (your data, not theory)
- How you use AI tools to scale your marketing
- Why our competitors’ marketing sucks
Don’t send a CV full of “increased MQLs by 30%.” Show us you’re dangerous.
If you want safety and predictability, go to Xero. If you want to revolutionize how B2B software is marketed, let’s talk!
