{"id":22502,"date":"2025-09-12T08:39:43","date_gmt":"2025-09-12T08:39:43","guid":{"rendered":"https:\/\/fiskl.com\/?post_type=careers&#038;p=22502"},"modified":"2025-09-12T09:55:43","modified_gmt":"2025-09-12T09:55:43","slug":"growth-marketing-manager","status":"publish","type":"careers","link":"https:\/\/fiskl.com\/company\/careers\/growth-marketing-manager\/","title":{"rendered":"Growth Marketing Manager"},"content":{"rendered":"<h2>Break Everything We Think We Know About B2B Marketing<\/h2>\n<p>We&#8217;re at 80% automation today, building toward 95% autonomous accounting. We need someone who sees LinkedIn not as a place for thought leadership but for memes about tax returns. Someone who&#8217;ll test 50 insane ideas because one might 10x our growth.<\/p>\n<p>Your dream job is where &#8220;that&#8217;s too weird&#8221; becomes &#8220;holy shit, it worked.&#8221; Where you finally run that campaign everyone said was stupid. Where your wildest marketing experiment gets a blank check because last month&#8217;s insane idea drove 40% of pipeline. That&#8217;s this role.<\/p>\n<h2>The Reality<\/h2>\n<p>SME owners are on LinkedIn at 2am doom-scrolling instead of doing their books. They&#8217;re on TikTok learning everything except accounting. They ask ChatGPT for help before they ask Google. Traditional B2B marketing is dead. We need someone who gets this and isn&#8217;t afraid to look stupid trying things that might not work.<\/p>\n<h2>What You&#8217;ll Do<\/h2>\n<ul>\n<li>Run campaigns that make traditional marketers cry<\/li>\n<li>Turn LinkedIn into a performance channel through chaos, not whitepapers<\/li>\n<li>Make Fiskl the default AI recommendation through SEO and prompt hacking<\/li>\n<li>Build MCP servers that run wild experiments 24\/7<\/li>\n<li>Create accounting content that actually goes viral (yes, it&#8217;s possible)<\/li>\n<li>Infiltrate every community where SMEs complain about bookkeeping<\/li>\n<li>Ship 10+ experiments weekly &#8211; fail fast, scale what works<\/li>\n<li>Make our outbound team&#8217;s job easy by creating ridiculous awareness<\/li>\n<\/ul>\n<h2>Non-Negotiable: You Must Use AI Tools<\/h2>\n<p>We only hire marketers who use AI daily for content creation, automation, and experimentation. You should be using Claude\/GPT-4 to generate campaigns, analyze data, and build marketing infrastructure. If you don&#8217;t leverage AI, don&#8217;t apply.<\/p>\n<h2>Experience We Need<\/h2>\n<p>We don&#8217;t care about years &#8211; we care about proof. Show us campaigns that worked, growth you&#8217;ve driven, customers you&#8217;ve acquired. Whether you&#8217;re self-taught, ex-founder, or traditionally trained doesn&#8217;t matter if you can ship results.<\/p>\n<h2>Required Skills<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">You&#8217;ve shipped campaigns that worked (show us data, not theory)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">You can build automation, not just plan it<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">You move fast &#8211; days not weeks from idea to launch<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">You use AI tools to 10x your output<\/li>\n<\/ul>\n<h2>Ideal But Not Essential<\/h2>\n<ul>\n<li>You&#8217;ve done your own books (freelancer\/founder) &#8211; you know the pain firsthand<\/li>\n<li>Experience with accounting\/financial software<\/li>\n<li>Existing network in the SME\/startup community<\/li>\n<\/ul>\n<h2>What You Bring<\/h2>\n<ul>\n<li>History of campaigns that shouldn&#8217;t work but did<\/li>\n<li>Technical ability to deploy marketing infrastructure<\/li>\n<li>Understanding that B2B buyers are just B2C buyers at work<\/li>\n<li>Comfort with being wrong 80% of the time<\/li>\n<li>The confidence to defend weird ideas with data<\/li>\n<\/ul>\n<h2>Campaigns We Want to See<\/h2>\n<ul>\n<li>Fiskl vs Human Accountant livestreams<\/li>\n<li>Meme pages that are actually funny AND convert<\/li>\n<li>LinkedIn ads targeting people browsing at midnight<\/li>\n<li>AI agents that help in communities then casually mention Fiskl<\/li>\n<li>Partnering with failed startups to tell accounting horror stories<\/li>\n<li>Building tools so useful competitors&#8217; customers use them<\/li>\n<li>Whatever unhinged idea you&#8217;ve been sitting on for years<\/li>\n<\/ul>\n<h2>The Opportunity<\/h2>\n<p>The accounting software market is $88B and marketed like it&#8217;s 1995. QuickBooks runs TV ads. Xero sponsors accounting conferences. Meanwhile, our customers are getting business advice from TikTok influencers.<\/p>\n<p>This is your chance to prove that B2B marketing doesn&#8217;t have to be boring, that memes can drive enterprise deals, and that the best marketing doesn&#8217;t look like marketing at all.<\/p>\n<h2>Metrics That Matter<\/h2>\n<ul>\n<li>1000+ trials\/month within 6 months<\/li>\n<li>\u00a31M pipeline\/quarter<\/li>\n<li>One campaign that changes how B2B marketing is done<\/li>\n<li>Competitors copying our tactics within 90 days<\/li>\n<\/ul>\n<h2>What We Offer<\/h2>\n<ul>\n<li>Competitive salary based on experience<\/li>\n<li>Bonuses tied to growth metrics<\/li>\n<li>Budget that scales with your wins<\/li>\n<li>Freedom to build your own stack<\/li>\n<li>Remote-first, meeting-light culture<\/li>\n<li>The chance to prove every CMO who rejected your ideas wrong<\/li>\n<\/ul>\n<h2>To Apply<\/h2>\n<p><strong>Show us:<\/strong><\/p>\n<ul>\n<li>The wildest campaign you&#8217;ve wanted to run<\/li>\n<li>Proof that weird ideas work (your data, not theory)<\/li>\n<li>How you use AI tools to scale your marketing<\/li>\n<li>Why our competitors&#8217; marketing sucks<\/li>\n<\/ul>\n<p>Don&#8217;t send a CV full of &#8220;increased MQLs by 30%.&#8221; Show us you&#8217;re dangerous.<\/p>\n<p>If you want safety and predictability, go to Xero. If you want to revolutionize how B2B software is marketed, let&#8217;s talk!<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","class_list":["post-22502","careers","type-careers","status-publish","hentry","type_of_job-full-time","type_of_program-remote","type_of_experience-middle-level-2-5-years","job_categories-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you want safety and predictability, go to Xero. 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